Articles

Agile transformation requires a mindset shift, adaptive processes, and cross-functional collaboration to drive innovation and continuous learning. Check out our view of how to tackle this.

Beyond launch: ventures thrive long-term with solid financial planning, clear branding choices, and smart exit strategies. Here’s how to set them up for sustainable success.

From idea to market leader: scaling a venture demands the right people, efficient operations, and a strategy that drives adoption. Here’s how to build for growth from day one.

Great ideas fade without execution. Corporate venture building transforms untapped innovation into scalable ventures through strategy and funding. Here's how to start strong.

Discover how strategic product design can integrate vision, strategy, and sustainability to transform ideas into impactful products—helping businesses navigate climate challenges.

Imagine a world where water isn’t just a resource, but a service. In the face of growing water scarcity, ‘Water as a Service’ offers a transformative shift to local water recycling.

What do the greatest athletes teach us about product design? The mental grit of sports legends is eerily similar to the strategic mindset needed to create breakthrough products.

This article highlights ethical design as a human-centered approach, focusing on inclusion, sustainability, transparency, and respect for users to create meaningful products.

This article explores how to create a solid product strategy by balancing design, business, and technology, focusing on simplicity, flexibility, and execution to achieve success.

This article highlights the value of multidisciplinary teams in fostering innovation, aligning expertise, and boosting productivity by combining diverse skills and promoting collaboration.

This article shares advanced user testing tips, including testing in real environments, setting expectations, clear invitations, and continuous iteration, to improve product design.

This article offers a comprehensive guide to user testing, emphasizing clear objectives, iterative testing, and actionable insights to create user-centric, innovative products.

This article highlights rapid prototyping as a powerful innovation tool, emphasizing low-fidelity prototypes, user feedback, and iterative learning to accelerate client centricity.

This article shows how chaos fuels innovation by breaking predictability and revealing opportunities. Embrace, analyze, act, test, and iterate to turn chaos into progress.

This article explores aligning products with market and organizational readiness, leveraging incremental, strategic, and disruptive innovation to drive impactful and sustainable success.

Capture inspiration with lightning demos by exploring successful elements from unrelated industries. Highlight strengths, spark creativity, and drive innovation for your product.

Corporate entrepreneurs use design sprints to align teams, validate ideas, and manage risks. Sprints drive fast idea generation, clear challenges, and tangible results.

Sketching is a universal visual language that simplifies complex ideas. Start small, practice, and use resources like YouTube or books to improve. Everyone can sketch!

Overcome disruption by accepting change, knowing your customers and competitors, fostering experimentation, creating a clear vision, and taking informed leaps of faith.

Quickly test business viability by creating a landing page, using calls to action, engaging early adopters, investing gradually, using visuals, and taking informed risks.

XaaS transforms products into scalable, subscription-based services, boosting accessibility, recurring revenue, and circularity while supporting sustainability and flexibility.

Sci-fi sparks innovation by imagining futuristic concepts, inspiring advancements like submarines, reusable rockets, AI, and gesture tech. It frees creativity to shape reality.

Create successful strategies by keeping it simple, involving your team, building trust, leveraging capabilities, and learning from competitors to stand out.

The infinite game focuses on long-term growth, resilience, and innovation. Play by embracing purpose, trust, flexibility, inspiration, and boldness to endure.

Zebras balance steady growth, profit, and social impact, solving niche problems sustainably. They reject risky unicorn models for real user value and collaboration.

Voice experiences require tailored design for usability and value. Keep interactions simple, avoid complex inputs, ensure privacy, and validate with user testing.

Build successful customer journeys by understanding stakeholder needs, mapping products, defining value propositions, and aligning steps with emotions, pains, and gains.

Human needs basic, psychological, and self-fulfillment to shape behavior. Design must prioritize safety, connection, and growth to align with user motivations. Learn more.

Introduce design thinking in corporations through small steps, like the Sailboat exercise in retrospectives, to identify and enhance positives while addressing challenges.

Ideation fuels innovation by fostering creative idea generation. Start with quantity over quality, involve stakeholders, explore other industries, and use design thinking tools.

Sustainability enriches businesses by balancing economy, society, and environment. Build lasting models, avoid greenwashing, and embrace restrictions as opportunities.

Behavioural design uses psychology to influence unconscious decisions ethically, promoting positive change. Techniques like Cialdini's triggers and the Hooked model guide actions.

Stakeholder mapping ensures no one is overlooked by categorizing involvement into concentric circles, using tools like the DNA and Empathy maps for deeper insights.

This article explores how perspectives are flexible, diverse viewpoints like systems, behavioral, and sustainable design to enhance strategic product design and innovation.

This article reflects on three years of car sharing, exploring the cost savings, lifestyle changes, challenges, and future potential of embracing a sustainable sharing economy.

This article highlights how prototyping accelerates success by enabling quick, low-cost testing, refining ideas through trial and error, and ensuring smarter investments.

This article explores gamification as a design tool to boost engagement and motivation, highlighting common pitfalls and the importance of thoughtful implementation.

This article explores the Doughnut Economy framework, balancing social needs and ecological limits to drive sustainability, redefine growth, and inspire regenerative practices.

This article outlines four ways to validate B2B products: testing with employees, engaging end users, consulting experts, and leveraging internal networks for actionable insights.

This article provides actionable tips for productive workshops, emphasizing facilitation, decision-making, anonymity, prototyping, and rapid iteration to foster collaboration.

This article highlights how design strategy transforms ambitious dreams into reality by breaking challenges into actionable steps and leveraging strengths for impactful progress.

This article explores the value of immersive experiences, how technology like VR, AR, and sensory inputs enhance engagement, and offers guidance on creating interactions.

This article explains why Foresight Sprints are vital for businesses, helping them analyze trends, predict future directions, and seize opportunities to stay innovative and competitive.

This article outlines how Foresight Sprints help clients analyze trends, opportunities, and scenarios, using collaborative workshops to stay ahead in dynamic business environments.

This article highlights the three key elements of a solid product strategy—Design, Business, and Technology - and the importance of balancing them for success.

This article completes Cialdini’s trigger list, exploring Social Proof, Authority, Liking, and Consistency, and how these principles influence behavior to strengthen value propositions.

This article explores how Cialdini’s principles of Scarcity, Unity, and Reciprocity can enhance strategy workshops, inspiring innovative ways to influence user behavior.

This article concludes the Vision Sprint series, emphasizing post-sprint activities like the Acceleration Sprint, validation, and execution to solidify a future vision.

This article details the Vision Sprint process, transforming insights into actionable future visions through high-level thinking, collaboration, and strategic facilitation.

This article explores the inspiration phase of a Vision Sprint, focusing on gathering, synthesizing, and visualizing insights to prepare for creating ambitious visions.

This article delves into preparing for a Vision Sprint, emphasizing proper planning, domain definition, team formation, and setting expectations to ensure an impactful process.

This article introduces the Vision Sprint, a method to create ambitious future visions that inspire, validate ideas, and guide organisations toward transformative innovation.

Strategic product design integrates vision, strategy, and design to create future-proof products, saving time, reducing risks, and ensuring actionable, validated solutions.

This article explores why strategic product design, with its human-centered focus, outperforms digital transformation in solving real business challenges effectively.