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ELEVATING IDEAS, ENRICHING LIVES
From complex challenges to clear results
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What we do
Accelerate by a Year
From ideas to launchpad in just 4 weeks, TPA supports clients in creating successful strategies, services and products. We combine research and creativity to deliver actionable, innovative outcomes. Through close collaboration and cross-sector expertise, we fast-track success by a year and save +€250k across the product lifecycle.
From start-ups to large corporations, you will overcome any challenge.
TPA amplifies value through our strong network of Duval Union experts.
01 Test First, Build Later
Assumptions misfire, validation delivers.
Rapid prototyping and user validation are essential to our process, saving time and reducing costs. This ensures the final product resonates with its target audience before costly development.
02 Embracing Finite Resources
The scarcity of resources is an undeniable reality.
We champion sustainable design – creating products that fulfill today’s needs while ensuring long term value through circular principles and resource conservation.
03 Innovation is Non-Linear
Innovation doesn't follow a straight path.
Our team thrives on complex challenges, using an iterative, non-linear approach that refines solutions, blending creativity and strategy to deliver breakthrough products.
01 Test First, Build Later
Assumptions misfire, validation delivers.
Rapid prototyping and user validation are essential to our process, saving time and reducing costs. This ensures the final product resonates with its target audience before costly development.
02 Embracing Finite Resources
The scarcity of resources is an undeniable reality.
We champion sustainable design – creating products that fulfil today’s needs while ensuring long term value through circular principles and resource conservation.
03 Innovation is Non-Linear
Innovation doesn't follow a straight path.
Our team thrives on complex challenges, using an iterative, non-linear approach that refines solutions, blending creativity and strategy to deliver breakthrough products.
About TPA
Elevating Ideas, Enriching Lives
As strategic product designers, we're passionate about creating products and services for today's and future generations while protecting the planet's resources. At The Product Architects, we take your idea to a customer-validated prototype and business model in as little as four weeks.
Our mission is to help businesses deliver user-centered experiences and reduce time-to-market through focused validation and execution. Using design sprints, we combine behavioral design, design thinking, and system thinking, refining each step with continuous feedback for maximum impact.
Articles
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Agile transformation requires a mindset shift, adaptive processes, and cross-functional collaboration to drive innovation and continuous learning. Check out our view of how to tackle this.
Beyond launch: ventures thrive long-term with solid financial planning, clear branding choices, and smart exit strategies. Here’s how to set them up for sustainable success.
From idea to market leader: scaling a venture demands the right people, efficient operations, and a strategy that drives adoption. Here’s how to build for growth from day one.
Core team
Alain De Keyser
Managing Partner
With 25+ years of board experience in startups, especially in deep tech and renewables, Alain focuses on innovation, strategy, and growth. He’s also a swimmer and budding guitar enthusiast.
Hederik Laloo
Founder and CEO
Hederik brings deep expertise in product management, startups, and design thinking, driving innovation in banking and beyond. He’s also a dance enthusiast, enjoying Salsa, and Bachata.