Privacy and Cookie Policy 

www.productarchitects.eu 

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This is the Privacy and Cookie Policy of The Product Architects BV, with registered offices at Thonetlaan 74, 2050 Antwerp, Belgium, and registered with company number 0746.353.236 (hereinafter “The Product Architects”). 

Please read this Privacy and Cookie Policy carefully as it contains essential information about how we process your personal data and use cookies. By using our website, accessible via www.productarchitects.eu (“the Website”), contacting us via email or phone, or subscribing to our newsleer, you confirm that you have read this Privacy Policy and expressly agree to its terms.

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Article 1 – General Terms 

  1. The Product Architects, as a Belgian company, complies with the European General Data Protection Regulation (GDPR), Regulation 2016/679 of April 27, 2016. 
  2. The Product Architects is the data controller and takes responsibility for processing your personal data. 

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Article 2 – Collected Personal Data 

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2.1. Personal data you provide to us: 

  • Category 1: Without registration: IP address and device information.
  • Category 2: Account registration: name, email address, company, and role. 
  • Category 3: Newsletter subscription: name, email address, and preferences. 
  • Category 4: Cookie data: browsing preferences and user behaviour. 
  • Category 5: Order information: address and billing details after placing an order. 

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2.2. Methods of data collection: 

  • By using cookies and similar technologies. 
  • Through voluntary input, such as forms on the Website or email communication. 

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Article 3 – Purposes of Data Processing 

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3.1. General purposes: 

The Product Architects processes your personal data for the following purposes: 

  • Category 1: To maintain and improve the Website, create anonymous statistics, and enhance user experience based on our legitimate interest in optimizing our services. 
  • Category 2: To manage your account and, if applicable, enable personalized features or access to resources based on your explicit consent.
  • Category 3: To send newsleers, promotions, and updates based on your prior consent. 
  • Category 4: To improve the user experience using cookies based on your explicit consent. 
  • Category 5: To manage delivery, invoicing, and other obligations related to services you request. 

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3.2. Direct Marketing: 

We will only use your personal data for direct marketing if you have given explicit and prior consent (“opt-in”). You can revoke this consent at any time by clicking the unsubscribe link in any promotional email or by contacting us. 

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3.3. Transfer to Third Parties: 

Your data will not be sold, leased, or shared with third parties except: 

  • During business reorganizations or legal proceedings. 
  • When necessary for third-party service providers assisting in the execution of our services (e.g., email marketing tools). 
  • When required by law or legal authorities. 

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Article 4 – Retention Period 

We retain personal data only for as long as necessary for the purposes outlined above or as required by Belgian law or contractual agreements. 

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Article 5 – Your Rights 

Under GDPR, you have the following rights: 

  • 5.1. Access: Obtain a copy of your data and information about how it is processed. 
  • 5.2. Correction or Deletion: Request corrections or deletion of your data, understanding that certain requests may affect our ability to provide services. 
  • 5.3. Objection: Object to the processing of your data for legitimate reasons or direct marketing. 
  • 5.4. Data Portability: Receive your data in a structured, machine-readable format or have it transferred to another data controller.
  • 5.5. Withdraw Consent: Revoke your consent at any time where consent is the legal basis for processing. 
  • 5.6. File a Complaint: Lodge a complaint with the Belgian Data Protection Authority (GBA) at Drukpersstraat 35, 1000 Brussels, Tel: +32 (0)2 274 48 00, or email: contact@apd-gba.be. 

You can exercise these rights by contacting us at hello@productarchitects.eu. 

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Article 6 – Safety and Confidentiality 

6.1. The Product Architects implements appropriate technical and organizational measures to safeguard your data against loss, theft, or unauthorized access. 

  • 6.2. However, we cannot be held liable for misuse of your data due to unauthorized actions by third parties. 

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Article 7 – Cookies 

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7.1. What are cookies? 

Cookies are small text files stored on your device that help us improve your browsing experience. 

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7.2. Why do we use cookies? 

We use cookies to: 

  • Enhance the functionality and user experience of the Website.
  • Collect anonymized analytics data (e.g., via Google Analytics). 

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7.3. Types of cookies: 

Cookies used on this Website may include: 

  • Essential cookies: Required for the proper functioning of the Website.
  • Analytical cookies: To analyze user behavior. 
  • Marketing cookies: To personalize advertisements (with explicit consent).

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7.4. Managing cookies: 

Upon your first visit, you will be asked to accept or reject cookies. You can manage cookie preferences via your browser settings or through the cookie settings link on our Website. 

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Article 8 – Contact Information 

If you have questions about this Privacy & Cookie Policy or wish to exercise your rights, please contact us at: 

  • Email: hello@productarchitects.eu 
  • Address: Thonetlaan 74, 2050 Antwerp, Belgium 

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