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VMRE/Syncura Context
VMRE/Syncura, a Belgian real estate management organization known for its high-quality service, faced a disruptive threat from a fully digital French competitor entering the Belgian market. While VMRE’s operations were largely manual, the competitor offered online accessibility for essential services.
The Challenge
The objective was to prototype and test a digital transformation of VMRE/Syncura’s service approach, enabling them to compete with the agile, digital-first strategy of the potential market entrant.
Our Approach
We conducted a four-week design sprint, focusing on redesigning the customer journey, shifting to a digital-first model, and refining pricing and market positioning strategies.
The Solution
Impactful Outcomes
The project led to the launch of a ‘Syndic-as-a-Service’ platform and a solid go-to-market strategy, strengthening VMRE’s position. The acquisition of a local digital competitor further blocked the French rival’s entry, boosting customer engagement and driving revenue growth.
Impactful Outcomes
The project led to the launch of a ‘Syndic-as-a-Service’ platform and a solid go-to-market strategy, strengthening VMRE’s position. The acquisition of a local digital competitor further blocked the French rival’s entry, boosting customer engagement and driving revenue growth.
