Mediatel Context
Mediatel, a premium international carrier, sought to enter the eSIM market with DataMagic, a unique approach combining eSIM technology with a network of physical points-of-sale. This approach was designed to enable less tech-savvy users to purchase and install eSIMs with in-store support.
The Challenge
In the UK, where eSIMs are still emerging and physical SIM cards remain popular, Mediatel aimed to leverage its established sales channels for eSIM distribution. The challenge was to blend advanced eSIM technology with traditional retail support to reach a broader audience.
Our Approach
TPA conducted a B2C branding sprint for the B2B-oriented Mediatel, refining their storytelling and establishing a solid brand identity. Key contributions included:
- Digital Platform Development: Created a B2C-friendly desktop environment for consumers and in-store employees, integrated with a management portal for store oversight.
- User Experience Enhancements: Enabled simple eSIM QR code printouts, streamlined customer journeys, and easy top-up options.
- B2B Tools Integration: Developed store and inventory management tools, benchmarking, and strategic planning features for comprehensive business oversight.
The Solution
Impact
The DataMagic project positioned Mediatel as a pioneer in bridging eSIM technology with traditional retail. Physical points-of-sale enabled easy eSIM adoption for all users, complemented by TPA’s platform design, which enhanced both consumer experience and business management, ensuring success across the B2B and B2C landscapes.
Impact
The DataMagic project positioned Mediatel as a pioneer in bridging eSIM technology with traditional retail. Physical points-of-sale enabled easy eSIM adoption for all users, complemented by TPA’s platform design, which enhanced both consumer experience and business management, ensuring success across the B2B and B2C landscapes.
