Data2Go Context
Data2Go, a B2C entity of UK-based Blue House Technology, aimed to optimize storytelling and conversion on its eSIM portal for the Indian travel market. TPA was engaged to revamp their digital presence, drawing on our expertise in user research and behavioral insights to identify conversion obstacles and enhance engagement.
The Challenge
Despite offering robust eSIM solutions, Data2Go’s portal struggled to capture the competitive Indian travel market. TPA’s task was to reimagine the portal’s storytelling and user experience to resonate with tech-savvy travelers and drive conversions.
Our Approach
- Effective Storytelling: Crafted narratives highlighting ease of use, cost-effectiveness, and seamless connectivity to communicate Data2Go’s unique value.
- User Experience for Conversion: Redesigned the interface to guide users smoothly through purchasing, reducing drop-offs.
- Cultural Relevance: Tailored content to the Indian market’s needs, addressing cultural nuances for stronger audience resonance.
The Solution
Impact
TPA’s revamp resulted in increased user engagement, extended session durations, and reduced bounce rates. The improved interface and targeted storytelling boosted conversion rates, generating positive feedback and substantial business growth. For more, visit data2go.mobi.
Impact
TPA’s revamp resulted in increased user engagement, extended session durations, and reduced bounce rates. The improved interface and targeted storytelling boosted conversion rates, generating positive feedback and substantial business growth. For more, visit data2go.mobi.
