Context BBGO
BroadBand Go set out to disrupt the multi-network SIM market with seamless UK and EU coverage and a user-friendly management app. However, the team struggled to decide between an app or a responsive website and felt overwhelmed by competing ideas.
The Challenge
After several months of stalled progress, BroadBand Go turned to The Product Architects (TPA) to help clarify their direction and refine their approach.
Our Approach
Using Design Thinking and Design Sprints, the sprint team rapidly developed a go-to-market strategy and business model. We focused on refining concepts through fast prototyping, prioritising the most promising ideas.
The Solution
In as little as 4 weeks, the Design Sprint resulted in a product roadmap and a validated product offering that integrates both an app and web platform for an optimal user experience.
Outcome
Four months later, BroadBand Go launched as the UK's leading multi-network provider for mobile homes and leisure boats, offering unparalleled connectivity.
Outcome
Four months later, BroadBand Go launched as the UK's leading multi-network provider for mobile homes and leisure boats, offering unparalleled connectivity.
